Using Partnerships To Fuel Early Business Growth

Most businesses fall into one of two categories: products or services.

There are also those that do both, but this is very hard to pull off unless the infrastructure is in place and you have a really good understanding of your customer needs.

The problem I often see with new entrepreneurs is that they try to be everything to everyone from the get-go. It seems like a good idea initially but the reality is that selling both products and services is an extremely challenging proposition, something I know from experience.

When we first started LearnDash we offered not only a product but consulting and set-up services. The logic was simple: people would use LearnDash for their learning platform and naturally a subset would want one-on-one consulting while others still would prefer hands-on assistance.

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