Virtual reality in the hands of content creators?

We already knew it, but the fact is it seems virtual reality (VR) is here to stay. In a previous post we talked about a Google application that offers content in this format: Google Spotlight Stories, adventures in 360 degrees. I invite you to take a look and enjoy the reading if you haven’t already.

 

Many companies have already launched their own content and have jumped on a bandwagon that doesn’t seem to be stopping any time soon. Users are delighted by this interactive way of consuming content in which their opinions and decisions actually matter.

 

Chad Kresser demonstrates a prototype VR headset at the Lenovo booth during CES Unveiled before CES International, Tuesday, Jan. 3, 2017, in Las Vegas. The VR headset tracks head movements using cameras in the headset. (AP Photo/John Locher)

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