As you are reading, it turns out that Snackson shares the concept of Micro-Moments with the marketing team at Google, Think with Google. A concept that was born from the fast-paced lifestyle our society currently leads.
Our accelerated rhythm of life and overwhelming technological advances allow us to access information wherever and whenever we want. What’s more, we have the luxury of not missing even the smallest bit of something as valuable as time (while waiting for a meeting, traveling, having a coffee…). We can ask any question we want through our mobile devices, as Global Client Partner of Google, Pedro Pina, said at the Life in micro-moments conference: Impact on the creative landscape:
“Find answers to questions at every moment”