What's the ROI on Quality?

Here’s something you don’t hear every day: the quality of your company's learning and communication content plays a significant role in how people view your company.  Think about it:  how often have you been impressed with the vocabulary used, or maybe not used, when viewing a company’s web page?  Do misspellings, poor punctuation, spacing errors, misused words, passive voice and dangling modifiers make you worry about that company’s ability to be thorough, accurate, and meticulous with your company’s learning products?  Would you hire a vendor that made those kinds of mistakes?   If they can’t manage details with their own documents or products, how can you trust them with yours?

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