Why Cultural Intelligence in the Retail Industry is Essential

We have all, at some point, come across terms such as IQ (Intelligence Quotient) and EQ (Emotional Quotient). While IQ is used to assess the cognitive ability of a person, the EQ tests are used to identify a person’s ability to recognize and relate to emotions exhibited by others and themselves. A new metric for measuring human capability has now been introduced, known as Cultural Intelligence or CQ.

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