Why Google (Alphabet) should Acquire LinkedIn

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Though a not-so-great earnings forecast cost LinkedIn 30% of its stock value the professional network is still one of the most solid companies in the social space. It has 414 million members worldwide, and 57% of traffic now comes from mobile. And by means of its ongoing acquisition strategy LinkedIn is transforming itself from simple network into a full-blown education and career hub.

Last year’s acquisition of Lynda.com is now followed by Connectifier, a two-year-old startup that helps recruiters to find the right talent. With LinkedIn profiles already being an established replacement of the classic CV, relevant additional services, like Lynda.com and Connectifier, make LinkedIn the predominant force in the career space. My guess is that one of the next acquisitions is going to be an education portfolio and certification company such as Accredible, Parchment or maybe Degreed.

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