Why learning design has to engage with your content

Cadre was contracted to design an eLearning course for retail workers in pharmacies who needed to know about a national scheme people living with diabetes. They needed to know where they fitted into the scheme, the products covered by it and in particular the protocols around record keeping in the system.

While some of this group of learners may have experience of diabetes – either personally or through family or friends – that was not why there were doing the course.

Our design included an opening question to the learners about the jelly beans that are displayed at the cash register in so many pharmacies. Why is that? This was the lead into a brief discussion of diabetes. Jelly beans were also to feature in the visual design. Our thinking was, this is something that most people will be familiar with, it will trigger an initial engagement and is not going to discriminate between 15 year old casual shop assistants and 50 year old permanents.

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