Why Personal Branding Kits are Essential for e-Learning Freelancers

As we continue through this month’s theme of marketing yourself and your business, I’d like to spend some time discussing a topic that doesn’t get enough attention in the e-Learning freelance world: building a personal branding kit.

In my early days freelancing as an e-Learning Designer, I did what most people do: I created self-marketing materials as I needed them. I had my portfolio put together, but beyond that, I didn’t spend a lot of time creating any other materials unless they were immediately necessary. I wrote cover letters on the fly; I got professional head-shots taken when I had a customer or opportunity that required one; and so on. This approach often left me scrambling at the last minute to create assets, and as a result, at any given time I had a host of materials that were useful in one instance, but together, didn’t add up to a cohesive brand.

Read the full story by

Tags:

RELATED READS
How to speed up Knowledge Transfer   Tips for Brainstorming & Designing eLearning Interactions
We are updating our Privacy Policy, so please make sure you take a minute to review it. As of May 25, 2018 your continued use of our services will be subject to this new Privacy Policy.
Review Privacy Policy OK