Why you shouldn’t wait for a killer start-up idea before you start

There is a myth (or opinion) shared by some entrepreneurs and media commentators that “before you can launch a startup, you need a great idea to pursue”.

This isn’t true.

Whilst a great idea will be important later, if you don’t have it from the beginning, don’t let it stop you getting started (in fact, you are highly unlikely to have the right idea to begin with anyway!)

I know that when you look at Facebook, Uber, Twitter, Airbnb, Youtube, etc. they all look like amazing ideas that were always destined to be successful, and through good execution have achieved huge success…

But in many cases, the phenomenal success we see now isn’t with the idea they started with!

For example, let’s look at Youtube. The co-founders were very smart, experienced entrepreneurs (previously at Paypal). Their big idea was to provide a dating site that used video rather than just pictures to match couples, inspired by ‘Hot or Not’. They created their video dating site called ‘Tune in Hook up’ and launched soon after leaving Paypal (after it’s acquisition by eBay in 2002).

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