1 – Laying the Colored Foundations

It’s all about colors and the power that colors hold over us! Colors can elicit strong emotional reactions from people. Just thinking about lush green meadows, punctuated by little bunches of yellow daffodils, swaying in a soft gentle breeze under a marvelous blue sky makes us relax, right? Similarly, the use of different colors combined with the right images can leave a lasting impact on our learners – in a subtler way, of course.  As IDs, we may have a lot of ideas of what looks good and what does not – but the bottom line is – we need to stick to the colors that have been approved by the client. This is because they know their brands and their audiences much better than us. This premise should dictate the entire design of the storyboard. The images, on the other hand, are defined by the content that we are trying to build. So, colors – client, images – content – a rule that I generally try to follow.

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