10 Building Blocks Of Your Sales Academy

A sales academy is a very powerful method of enabling a sales force.

There are plenty of examples of sales academies that have delivered great results, and perhaps an equal number that failed.

Most of these unsuccessful academies, decline because of poor execution in multiple areas.

This post is written by Vijay Gogoi from 19th Mile. Vijay has over 19+ years of experience in sales, strategy consulting and talent management.

Here, Vijay explores the key building blocks for a sales academy to deliver value consistently. We’re assuming that a business case for the academy is already in place.

1) Objective

First and foremost, there should be abundant clarity on the objective of the sales academy.

Is it to support new hires? Or support a change in go-to-market strategy? Or drive a new way of selling?

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