The adult education market is becoming increasingly crowded as for-profits discover the once exclusive domain of higher education, trade associations, and professional societies. Besides offering high-caliber curriculum and instructors, how can you add extra value to your online courses and ensure they stand out from the pack? The answer: find ways to supplement your curriculum with valuable extras.
These “value-adds” provide encouragement and support to students, give them opportunities to apply what they’ve learned, increase the likelihood of their success, and encourage them to pursue further professional development with your association.
Make sure your marketing copy includes a description of these additional course benefits. Or, consider surprising students with one or two of them as an unexpected bonus—a great way to boost word-of-mouth buzz.
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