15 Tips on Webinar Content, Facilitation and Logistics

At the Learning Technology Design Conference in Arlington, VA, I had the opportunity to present a session on, Webinar Mastery: Five Keys to Success, to a knowledgeable audience, many of whom design and develop webinars for professional associations headquartered in the DC area. At the end of my presentation I asked this savvy group to share their webinar tips. Read on for first-rate ideas on content, interaction and facilitation techniques and logistics.


Use bold imagery that ties to your key point to make an instant connection. Try to find images that are action-oriented to solicit a reaction such as a laugh, a shock, etc.—Layla Use a simple and consistent transition in your slides and slide builds (animations) in your bullet points. This will keep your audience’s attention and won’t upstage your message. – Mark Volunteer to take care of the slides for your subject matter experts (SME) and tell them to focus on talking points. This is faster than training the SME in slide design. – Angelyn

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