2 Ways to Combine Online Courses with a Productized Service with Brian Casel from Audience Ops

Today Chris Badgett of LifterLMS discusses 2 ways to combine online courses with a productized service with Brian Casel from Audience Ops in this episode of LMScast. Brian is the creator of Audience Ops, which is a content marketing company, and they have made a name for themselves in the industry with their done-for-you content service.

You can use Audience Ops to have content written for your blog and they will also write email newsletters and social posts to go with the blog. They are also releasing more content marketing tools, such as calendar software and a content marketing training program.

In this episode Chris and Brian really get into how you can provide productized service with online education. Brian learned the concept of productized services through the process of trial and error. He sees the process of moving from consulting to a productized service as a bridge where you use the knowledge you have to move to a product you can sell.

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