2021 CEO Study: Find your essential


The central, overarching question of this new era: what will it take to be essential—to your customers, your employees, your community, and your investors? The CEOs we spoke with almost uniformly emphasized that focusing on the sharpest edge of their businesses, what differentiates their organizations and delivers the most value, has become the overarching imperative. Out of the chaos has come clarity: get rid of diversions and indulgences, root out “tradition for tradition’s sake,” and exploit distinctive advantages. This applies externally, in products and services, as well as internally. Who is essential to your organization, and what is essential to the operation of your business?


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