3 customer-centric ideas to rock your cultural transformation

Transformations are everywhere lately. We’re talking about and hearing about digital transformation, business transformation, transformation acceleration and cultural transformation in just about every other business article or conversation.

Cultural transformation is essentially aligning your people, processes and business tactics with a new “north star” for your organization. I would argue everyone should be putting customer experience at the center of their cultural transformation today. And while it’s easy to talk about transformation of this sort, it’s a lot harder to execute.

Here are a few ideas for moving your organization from a product-first business to a customer-first company.

1. Create a compelling mission.

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