3 Elements of a Powerful Vision for Organizational Change

We’ve all heard the statistic that 70 percent of change management initiatives fail. Often it’s because team members aren’t motivated by the vision for organizational change. When writing our change story, it’s easy for us to assume that others see the importance and share the urgency. However, the change story is the critical first step. Here are three elements of a powerful vision for change:

Create a Sense of Urgency

– As Kotter shares, “Your top leaders must describe an opportunity that will appeal to individuals’ heads and hearts and use this statement to raise a large, urgent army of volunteers.”Your change story must address a real business need. It should describe what’s

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