3 Leadership Lessons From a Golf Company That Grew 20% in a Shrinking Market

In 2012, Chip Brewer stood in his brand new office at the Callaway Golf headquarters not knowing if the words he just told his team made an impact.  The words were simple, “I just want you to make products you are proud of.”

Fast forward to today. Callaway Golf Company has gone from being a struggling golf brand to the second largest golf equipment company in the world and one of the few growing in a shrinking golf market. To give you an idea of the difficulty in the industry, most reports have golf shrinking between 1-3 percent year over year. One of Callaway’s competitors TaylorMade was sold by its parent company Adidas after going from $1.7 Billion in revenue in 2012 to around $900 Million in 2016.

Conversely, Callaway’s trend is moving in the opposite direction, 2017 produced net sales over $1 Billion, a 20 percent increase over 2016. I talked with Brewer on an episode of the “Follow My Lead” podcast and you could summarize their turnaround into a lesson any business can learn from.

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