3 Powerful Reasons to Provide Customer Education

I was nervous when I got home from work and saw the envelope lying on the counter. It was clearly a bill from the hospital where my daughter was delivered.

With a sense of dread, I opened the letter. My suspicions were quickly confirmed – the delivery and hospital stay was astronomical. Although they did ensure my wife and baby were healthy, I still felt like they owed me something more, especially considering the size of this bill… Did I mention it was astronomical?

6 weeks later as our daughter broke out with a rash. That’s when it clicked. The hospital did everything to take care of us while we were there, but that was where their service stopped. What I needed was continuing education. This hospital system had delivered hundreds of thousands of babies, seen hundreds of thousands of rashes, and they had the expertise and experience that could help us long after we had left that hospital.