3 Strategies to Recruit Members Through Association Software

When it comes to recruitment for your association, you have to walk a thin line. You need to actively encourage members to join without driving them away by being too pushy.

The trick to striking the right balance? Instead of creating a plan just to promote your program, focus on promoting the value of your program whenever prospective members naturally encounter it.

That is, if your membership program offers incredible value to your members, then any introduction to your program is a natural advertisement!

Prospective members are much more likely to respond positively to a recruitment strategy that feels like a natural part of their interactions with your association than they are with outright marketing strategies that, in today’s media landscape, feel obvious and forceful.

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