3 Tips for Appealing to the Modern Learner

As you design your content strategy, remember the person you're selling to. The modern learner has expectations and requirements that are different from even a few years ago, before ubiquitous access to Wi-Fi, onset of the self-service mindset and a preference for small devices over laptops. As a famous infographic by Josh Bersin puts it, people today are "overwhelmed, distracted and impatient." In this article I offer three considerations to keep in mind as you plan and develop your online learning products to hook a learner's attention and keep it.

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