3 Ways the Pandemic has Changed Transparency in Business

Even before the pandemic, transparency was an overused, misunderstood buzzword that too many leaders and businesses used as a marketing tool and not a leadership tool. Whether it is used to position a low-quality consumer product trying to compete against a superior product by slapping a new label on a package or a senior leader feigning concern while really trying to push for more production, the term transparency is used too often when someone is actually not being transparent.

“I am going to be transparent here when I say…” is a scary way to start a sentence. So, let me get this straight, you are only transparent when you are telling me you are being transparent and the rest of the times you are hiding something?

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