3 Ways To Create A Lead Magnet That Actually Converts

The right way to approach online marketing can be summed up in one phrase: give value to receive value.

It’s as simple as you can get when defining the foundations of a successful marketing campaign. If you want to sell a product or service, promote the solution. If you want to build your email list, give away valuable information that helps your target audience for free.

It’s the approach that internet personality and digital marketing agency owner Gary Vaynerchuck devoted an entire book to: give, give, give, then ask. 

On a practical level, one of the most popular ways to implement this approach is to offer a free resource (aka an opt-in bribe or a lead magnet) in exchange for someone’s email address.

The goal isn’t necessarily to generate an immediate sale. It’s to earn permission to contact your prospect directly with the intention of eventually inviting them to purchase your product or service, but only after you’ve earned their trust by providing them with helpful information over a period of time. Give value first, ask for the sale later.

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