There is a strange dichotomy in customer service organizations. Customer service, at its core, should be joyful. It feels good to help customers solve problems, perhaps have a moment of delight, and feel better about their relationships with brands. But the truth is that those same customers, the ones we are happy to serve, are not always singing our praises or even using their “inside voices” when asking for that support.
Serving customers is hard work. Full stop.
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