3 Ways to Use Video Throughout the Sales Cycle

Lots of sales professionals are capitalizing on the value of video as a sales training tool. In fact, video’s impact is being felt even before the beginning. In other words, video as an onboarding tool is paying dividends even before a sales rep starts calling on clients by smoothing their entry and integration into the company.

Once new salespeople are on board, it’s in everyone’s best interest to get them on task—as soon as possible. The name of the game is sales force productivity, and the quicker you can train and aim new reps, the better. Again, video to the rescue.

Clearly, video is playing a central role at the front end—getting new sales reps introduced to the company and streamlining their training. But savvy sales teams are also finding ways to leverage video at other points within the sales cycle.

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