4 Tips for using Snapchat when promoting your online course

One of my mom’s friends recently posted on social media that her teenage daughter found hilarious the fact that she had no idea what Snapchat was and accidentally called it “snackchat”, thinking it is an app for ordering food. An honest mistake, I’d say. But not one that any marketer, regardless of generation, can afford to make.

Originally the platform was designed for rapid image swap between friends but it has since evolved a great deal. If you don’t want to miss most of Gen Z as a potential customer, you need to be there too. 71% of this generation uses Snapchat as part of their daily routines and half of them go on to it more than ten times a day. And those were the numbers before schools and colleges closed; they are probably skyrocketing right now with everyone spending more time at home. Furthermore, older generations have also become partial to Snapchat so the potential audiences just keep growing.

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