4 Tips on how to make cold emailing work for you

Email is undoubtedly one of the best marketing tools sales people have nowadays. It is, however, often overused and if you are one of those people who spend a good amount of time deleting what is redundant in your inbox, you might be a little apprehensive about cold emailing your potential course buyers.

That’s why I think it’s important I start by making it perfectly clear that this practice is not the same as spam emailing.

A cold email is an email that’s sent without prior permission from or contact with the recipient. In many ways, a cold email is the same as a cold phone call – it’s just much less disruptive. This means it’s not unwanted by the recipient, simply not specifically called for. Spam emails, on the other hand, are sent to countless addresses at once, without researching the relevance of the recipient or confirming that the email address itself is even valid.

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