4 Ways to Use Video Throughout the Sales Cycle

Lots of sales professionals are capitalizing on the value of video as a sales training tool. In fact, video’s impact is being felt even before the beginning of the sales process. Video as an onboarding tool smooths entry and integration into the company, paying dividends even before sales reps start calling on clients. This is because many people learn visually, meaning that both seeing and hearing during training videos help increase comprehension.

Once new salespeople are on board, it’s in everyone’s best interest to get them on task and generating sales as soon as possible. The name of the game is sales force productivity, and the quicker you can train and aim new reps, the better. Want to introduce your company culture and vision in ten minutes? Use video. Is your office downtown on the eighth floor? Walk new hires through parking and accessing the office with a video. Want to overview company policies without boring new hires?? Video to the rescue!

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