4 Ways to Write a Winning Employee Value Proposition

“We’re building a company people love. A company that will stand the test of time. So we invest in our people, and optimize for your long-term happiness.” This is the employee value proposition of the international jack-of-all-apps, HubSpot. And at its core, it tells employees that the company prioritizes its people’s happiness.

But an employee value proposition, more fondly known as an EVP, is much more than a simple value statement. It’s also an employer brand image, and a two-way psychological contract between employees and the companies they work for.

Let’s take a closer look at why EVPs are so important.

What is an EVP, and Why Do We Have One?

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