5 Books that will help you build your brand

“A rose by any other name would smell as sweet” is one of the world’s most famous quotes. Juliette speaks it, saying that her beloved being part of a feuding family should make no difference. I think it’s safe to assume I’m not spoiling Romeo and Juliet for anyone when I say that it did make a difference, and it didn’t turn out well for either of them.

It’s the same for your company’s brand – it’s so important it could be the difference between being successful on a market or being invisible on it.

Take roses, for example; they are beautiful, smell great, come in many colors, and are appropriate for all festive occasions. Sometimes, they are even the required flower – you don’t see many carnations offered at graduation festivities or Valentine’s Day. That’s because roses have a great brand.

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