In my previous article, I shared some insights about why it is important for SaaS B2B companies to have a clear definition of their Ideal Customer Profile. And how this ICP will help them with their content customization, lead-generation campaigns, and outbound activities. Now it’s time to understand the data points you should be considering while building your SaaS B2B Ideal Customer Profile.
This post was first published on eLearning Industry.
Tags: B2B Lead Generation • content marketing strategy • eLearning marketing • Inbound Marketing