5 Elements of conversion-focused e-learning design

When we think about what makes an online course successful, we should start with how users get into contact with the course in the first place. Regardless of why visitors land on your course website or how they heard about the course, they all take into account their first impression of the platform before making a decision. And that is what we need to act on.

We have to ensure that visitors become learners, and we need to put everything in place for an exceptional user experience. Only then can we increase our conversion rates.

Read more: 7 Cognitive biases to boost conversion rates in online courses

Starting from how the overall page looks in terms of the fonts, colors, and alignment of text, images, and videos, to the platform’s actual content and functionality, we have to consider every aspect that takes us a step closer to users taking action.

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