5 Important Parts Of a Successful Verbal Identity

Verbal identity is one of the three core pillars of your brand. Without it, your brand is like a wordless website—it might look pretty, but it says nothing. One of the best ways to grow your business is by clearly communicating with your audience—and you can do this by creating a strong verbal identity for your business. Your verbal identity establishes guidelines for how your brand talks across all touch points and situations, so you and your people can consistently communicate in a way that builds trust in your audience.

Your verbal identity is an internal-facing document (though many brands do share it externally) that fits into your brand guide, which also includes your visual identity and brand equity. Because your verbal identity and visual identity are both created in tandem and work together to represent your brand, it’s important to keep them both in the same final document. This way, everyone can see your brand identity as a holistic whole.

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