5 Instructional Design Insights from The Marshmallow Test: Part I

By Edmond Manning, Senior Instructional Strategist

My favorite analysis question to ask clients is: “What if your target audience already understands how to perform the behavior you’ve outlined, but just doesn’t feel like doing it?”

Very often, I receive a blank stare with a standard answer. “They have to do it. It’s their job.”

I never get to say what I’m thinking, “Well then, why aren’t they?”

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