5 Marketing Mistakes Affecting Training Completion Rates (No, Really)

Quick question: The last time you signed up for training, did you finish it? If you're like me these days, probably not. Even though I was very excited about it and read through all the marketing materials for the training, I just couldn't bring myself to finish it.

Which makes me wonder about the relationship between the marketing of training programs and their completion rates. Are we spending too much time on the marketing and not enough on the programs themselves? Is the marketing just so persuasive that we're disappointed with the training and so never finish it? Quite possibly, though it's probably quite unintentional.

 

Here are five mistakes that companies make with their training marketing, which unintentionally affect completion rates.

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