5 PRM Portal Pains

Do you have a favorite restaurant, coffee shop or pub where you walk in the door, and they know your name or go-to meal? You may not have a designated seat, but when you arrive, you feel like you’re among friends instead of being just another paying customer.

When welcoming new partners into your channel ecosystem or even maintaining longstanding relationships with seasoned team members - that same sense of belonging will strengthen your channel program. Offering your partners personalized communications and role-based, strategic access to information resources through a community portal for Partner Relationship Management can really improve their engagement with you and their clients.

However, many organizations are missing the mark - when talking to our own clients we hear about the issues with channel programs. Consider these five points of partner frustration with vendors - and how an online Partner Relationship Management (PRM) community can help collaboration and engagement.

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