You might have come across the term ‘refer and earn’ several times in your life. After all, it is a marketing method that has been used by most companies in the past. But what exactly is refer and earn?
It is simply a word-of-mouth marketing strategy wherein the referrer spreads the word about your course to his friends, families, and peers and in turn, gets rewarded with bonus points, cashback, discounts, etc. for each referral. It is a win-win-win situation for all – you can build your audience strength, while your referrer gets rewarded monetarily.
Refer and earn can be pretty useful for your online courses as well. However, not many course owners do it or use it effectively. Many fail to continuously encourage people to share about their course and its benefits with their peers and colleagues.
Tags: build a course • course marketing • online courses • refer and earn