5 Reasons You Should Be Marketing Your Online Course

In a recent survey to our DigitalChalk administrators, we asked a few questions about our LMS and their marketing efforts. The results were surprising. Nearly 40% of respondents say would like to learn more about marketing your online courses and over 25% said they are not currently marketing their course at all.

However, of those that are marketing their online courses, nearly 60% of respondents are using email as their primary form of marketing. Additionally, only 20% of people are using SEO (search engine optimization) and social media to market.

All in all, the majority of eLearning professionals, instructional designers, and LMS administrators are not marketing their courses to their full potential. We’d like to help.

Our eLearning blog is a go-to resource for many administrators and eLearning professionals – so we will be including more articles focusing on the topic of marketing in the future.

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