5 Steps to Craft Compelling Content Descriptions

People attend webinars to learn – making your description of what attendees will learn at your event is one of the most important pieces of marketing copy you can write.

The biggest mistake marketers make when writing content descriptions is being too brief. Some marketers resort to providing a list of topics that will be covered during the event simply because they don’t know what will be taught. This is particularly true when the person who is writing the marketing copy is not the same person who will be teaching the event. Others provide only a list of topics because they fear that longer descriptions will give away too much information and leave prospects feeling that they already know what will be taught.

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