5 SYMPTOMS THAT YOUR WEBSITE IS YOUR SECOND SIGNPOST

A friend of mine (who is also a member of this group) put a call through to check up a school website. After a few analysis, i was forced to resolve that the website is the Schools`s Second Signpost.

The following are the logic behind my submission:

1. Freebie

Most schools website are freebies from most technology providers. This is one of the fundamental business model from companies selling school portals. The website is usually basic with little or no intention to let school actualize the enormous benefit of internet presence – borderless reach. Most signposts are limited in reach and mostly donated by old student associations or PTA.

2. Poor Storytelling

Most school owners fail to understand that they do purely B2C business. Your communications should be about benefits and value proposition. Those freebies dont contain well crafted messages to portray that. it is mainly informational

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