5 Tips for Crafting an Effective Employee Social Media Policy

It’s no secret that when used properly, social media can be a powerful business tool. Whether that power positively or negatively affects an organization’s brand message and reputation can depend on two things: how well its social media policy is crafted and how well the employees adhere to it.  

Without an effective social media policy, a business is unable to harness social media’s potential. Employees may avoid advocating for the company because they’re afraid of saying the wrong thing, management may welcome employee support for company goals but not be sure how to encourage it, and executives may worry about employees posting damaging comments on both company and personal social media platforms.

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