5 Tips for Creating a Webinar Promotion Calendar

Trying to figure out when to promote your webinar can be tricky. Your prospects are busy, so you know it’s important to send multiple invitations.

But you also know that they are overwhelmed with promotions, and you don’t want to be an annoyance.

What’s a webinar marketer to do?

Here are five tips to help you plan a robust promotional schedule that fills your events without overwhelming your prospects:

Tip #1: Segment your list.

It’s annoying to receive promotions – especially emails – when you’re clearly not a good prospect for the event. Avoid being an unwelcome guest in your prospects’ mailboxes by reviewing the different segments of your database and unselecting any that are clearly not a good match for what you are teaching.

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