5 Tips for organizational leaders on how to communicate effectively about change

Change is most often not a pleasant process to go through. In a corporate context, it’s even less likely that people involved have positive feelings about it. Add in a general climate of economic and health insecurity, and you have the ingredients for a tough ride down the transformation path.

Let’s face it, transformation is just a fancier word for change. It became so widespread precisely because leaders did not want to use the c-word, as it has a negative connotation.

However unpopular, change isn’t optional. Organizations are faced with difficult decisions to make, communicate and implement. In this article, I will focus on the most effective ways for leaders to communicate during times of change.

Read more: How organizational leaders can facilitate change

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