5 Vital Elements of Engaging Microcontent

Have you started building microcontent yet? Everyone’s doing it—or at least that’s how it feels. And expectations are high. Employees expect in-house microcontent to be like their experience on Google and YouTube, but customized to the company, and perhaps even their job role. That’s a high bar. Focus on these five things to meet those expectations when you create microcontent for the people in your organization.

1. Make it easy.