5 Ways Chatbots and AI Impact Customer Education

Have you ever navigated to a website and seen that little chat window pop up asking if you'd like to speak with someone at the company about their products? You may think you're speaking to a "real" person at the company, but in reality you're probably talking to a chatbot designed to respond based on keywords in your answers.

Yes, you read that right. You're not talking to a real person, at least at the start. Today's companies are using artificial intelligence (AI), chatbots, and even virtual reality (VR) to change the way they deal with customers, including the way they create and deliver customer education.

"AI and machine learning is really at the heart of these smarter, more targeted applications. These apps are user-centric as opposed to system-centric," says Christophe Coenraets, Principal Developer Evangelist at Salesforce. "They can be used to dramatically improve the user experience in general by either making the application, or the data, more available.”

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