5 ways chatbots can improve marketing & sales

In a world engulfed in advertisements, it’s critical to find new and creative ways to understand your prospects and customers without bombarding them with information. One solution is chatbots. While chatbots are known for their customer service use cases, they can add value to your marketing and sales efforts as well.

Here are 5 ways chatbots can change the way you market and sell your product: 

1. Interactive experience

From the moment a customer enters your website, impressions are being made; ensuring their first impression is a good one is the difficult part. Chatbots create a user-friendly, personable experience with your customer.  Adding creative phrases, twists, images, gifs and personality to your chatbot can prevent immediate clickaways and promote more customer interaction with your company. This creates a unique one-to-one experience for the customer.

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