You can’t get around it. CME marketing can be difficult for even the most experienced CME directors. First, there’s the creative aspect—your marketing messages must be crafted to engage, inform, and inspire your audience to act while maintaining a unique brand voice. Then there’s the not-so-small matter of your audience. Are you targeting the right one? Is your marketing strategy helping you attract new learners or are you just preaching to the same, relatively indifferent choir? Is anyone even listening? Successful CME marketing is always data-driven. Understanding which data matters and how it applies to marketing strategy is critical to the development of a winning campaign. In this post, we’ll walk you through five ways to enhance CME marketing using historical data. Then, we’ll show you the easiest way to get your hands on that data and take care of your biggest analytics challenges once and for all.
Tags: CME • Medical Associations