5 Ways to Support Your Retail Reps Through The Holidays

This year’s Black Friday didn’t see a crush of eager shoppers at every big box store in the nation. Very few people waited all night for doorbusters or fought over merchandise in crowded store aisles. In fact, due to concerns about the coronavirus, most shoppers stayed home on Black Friday.

But that doesn’t mean they weren’t shopping. According to reports, 2020 set a new Black Friday online shopping record: shoppers spent an estimated $9 billion on U.S. retail websites this past Friday, a 22% increase over last year’s record of $7.4 billion.

This is not a surprise — this year’s COVID-19 pandemic has brought in more business for online retailers as people stay home. US eCommerce sales are projected to grow 18% to $710 billion this year, even as delivery time slows due to demand and other issues.

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