6 Pillars to Marketing and Pricing Your Learning Content

Marketing and pricing your learning content is often seen as a separate task from the creation of educational content, perhaps handed over to the marketing or sales teams, or tacked on to your learning content strategy after the fact. However, if you're not thinking about how you're going to market and price your learning content at the earliest possible stages, you're risking doing all that hard work for nothing. Creating effective learning content takes a lot of resources, and there are many elements involved in making it interactive, engaging, and effective. In fact, according to research from the Chapman Alliance, even rapid development of simple eLearning starts at about 50 hours of work for a single hour of content.