6 reasons why you should already be using video in your e-learning courses

According to Forrester Research, one minute of video is worth 1.8 million words, an amount that would take you around 150 days to write. Mind-boggling, huh?
It’s no surprise, therefore, that this medium of information sharing is so successful today.

In 2019, more than 95% of Internet users watched videos online, according to a study by Digital 2019: Spain. Consumers are clearly used to, and also seem to prefer, audiovisual content. But, why should you pay special attention to this type of media if you’re working to create e-learning courses? We’ll tell you in this article.

Videos: A must-have for your e-learning content arsenal

As with other sectors (e.g., entertainment, marketing, information, etc.), video is the most effective tool for training and development. The reason is clear: human beings understand and process things better through images. And as Dircom executive Stephan Fuetterer points out, that which is dynamic captures our attention better and is retained more easily. In fact, over 70% of executives view videos related to their work on specialized pages at least once a week.

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